WhatsApp Business allows businesses to engage with customers in meaningful ways on an app they already love. It’s also free for most businesses to use!
To get started, businesses need to make sure end-users optin. This can be done by redirecting users to a page or using the API to send the first message (Meta makes this easy). WhatsApp also has high standards for platforms that want to use its Business API.
The WhatsApp Business app is a powerful tool for businesses to communicate with their customers and prospects. It helps to generate leads, streamline operations, and improve customer support. It can also be integrated with CRM and other software platforms to meet your customers where they are. With the help of an open source WhatsApp chatbot, you can quickly answer customer requests and queries through the app. This way, you can increase customer satisfaction and boost conversion rates.
WhatsApp Business offers a number of features to help businesses manage their communication with customers, including a verified green business profile, business chat labels, and semi-automation for messages. The platform also allows you to broadcast a message to multiple recipients, while appearing as if it was sent to each one individually.
Getting started with WhatsApp Business is simple. First, you need to create a WhatsApp Business account. This can be done by using your personal phone number or a dedicated WhatsApp business phone number. Once you’ve created an account, you can add your business description and contact details. You can then verify your phone number by entering a verification code or by answering a question.
Once you’ve set up your WhatsApp Business account, you can start managing conversations with your customers. The platform allows you to send automated messages, such as appointment reminders or shipping updates. It also gives you access to key metrics, such as how many messages were sent, delivered, and read.
With WhatsApp Business API, your business can easily integrate with chatbots to automate certain aspects of customer support. These chatbots can identify and assist customers with commonly encountered requests and problems, freeing up your team to focus on more complex requests or customer satisfaction issues.
For example, a booking engine company called Ferryscanner gets a lot of inquiries, so their agents can’t respond to all of them immediately. However, with the help of a WhatsApp Business API chatbot, they can ask customers a few questions and automatically send them an automated reply, such as their ticket number or confirmation, to save time.
Any sizable company will have a variety of software tools in place to handle their workflow. WhatsApp Business API can be integrated and utilized alongside all of these tools to offer a cohesive and seamless experience for the user.
For example, many companies use email marketing software to manage their leads and CRM tools to track customer relationships. WhatsApp Business API can be embedded into these systems and accessed via the Trengo platform to provide a unified and convenient way for businesses to reach their customers on all platforms. This is particularly beneficial for growing small businesses that have a greater volume of customer requests than the basic free WhatsApp app can handle. These businesses can use WhatsApp Business API to make sure their customer’s conversations are organized and prioritized properly, with all customer information accessible and easy to locate at any time.
With WhatsApp Business, businesses can communicate with customers directly via WhatsApp. It also offers a variety of features that make it a convenient and user-friendly option for customer support, sales, and marketing. These features include the ability to create chatbots, manage automated flows, and track metrics.
For instance, a company can use a chatbot to provide quick answers to FAQs, send confirmations for orders, or offer product suggestions based on what the customer is purchasing. This automation saves time for the business and improves the customer’s experience. Additionally, a chatbot can help the customer through the entire checkout process.
A chatbot can also answer questions about the products or services offered by the business, such as shipping information or return policies. It can even provide a link to the website for further details. Additionally, a chatbot can be used to promote special offers and coupons.
A chatbot can be trained to respond to customer queries as well as offer support during non-business hours. It can also be used to collect feedback from customers, which can be analyzed to improve products and services. For example, Poppy’s uses Engati to provide support and run their loyalty program, while Mall of the Emirates uses their smart chatbot to help customers with their inquiries.
E-commerce businesses need a messaging strategy that supports full funnel customer journeys, and one that differentiates them from competitors. WhatsApp Business offers a powerful platform for doing that, and the new features coming to the app are making it even more valuable for brands looking to drive sales through chat.
Using WhatsApp’s product catalog feature, you can send your customers products from your online store directly in a chat, so they don’t need to click back and forth between WhatsApp and your website to purchase. This is a great way to reduce cart abandonment and boost conversions.
Another way to improve the e-commerce experience on WhatsApp is by integrating with your ERP software to provide customers with a complete, seamless and efficient buying journey. With this functionality, customers can quickly get help with their queries from a representative and complete the buying process.
For example, if you run a fitness club that uses WhatsApp to communicate with customers, you can use Trengo’s dashboard to integrate your business WhatsApp account with your existing CRM and support solutions, so you can manage all your conversations in the same place. You can also use our ‘Direct to WhatsApp Ads’ feature to run ads that redirect people straight onto your WhatsApp business account, so they can have a 1:1 live conversation with you.